Keywords: $$$
"Money Words that Your Potential Customers & Clients use to Find You"
- Some web searchers are looking for academic info only - no sale will take place
- Some are researching info prior to a purchase or service need - not ready to buy or use
- Some are ready to get involved with your product or service - THE Customer/Client
"FIND THE KEYWORDS or SEARCH TERMS THAT "THIS" PERSON Will USE
You'll need to work with your SEO professional in the initial phase of this project
You know your business and clients better than he does
You should develop the initial lists of potential keywords and search terms
* Raw List
every possible search term people might use when seraching for your product/service
avoid stand alond single words that are too general ie: Travel, Realtor, Hotels
it is not cost effective to optimize for these
too much competition
general words are unproductive from a sales conversion perspective
determine at least twenty, 2 to 5 word search phrases
* Refined list, Be your customer
Ask yourself "what problem does my product/service solve for my typical cutomer"
Ask family and friends what search terms they may use to find your service (you'll be surprised)
Ask your customers and clients
This refined list should contain another 20 or so search phrases
* Submit these lists to your SEO professional
The SEO pro will research "who" your competition is for these search terms
How they are using these terms
Determine the feasibility of ranking for these search terms
Develop a strategy to improve site ranking for these terms
